Starting with a client’s brief Katie will ask further questions as required before starting the initial mock up process. The mock ups are hand drawn either with a pen and paper or digitally. These mock ups allow for quick consultation with the client to ensure that creatively they are on the same page before the bulk of the time is spent developing an agreed design.
Once a mocked up design has been chosen Katie works with the client to develop, refine and finalise the design. Katie predominately uses Illustrator to create her logos, the industry standard software
Once the design is finalised Katie provides multiple copies in various file formats to the client. Jpg, png and gif files are provided as standard, as are ai (vector files) which are vital if the logo is ever to be printed in large format.